Dealmaking: The New Strategy of Negotiauctions por Guhan Subramanian

Titulo del libro: Dealmaking: The New Strategy of Negotiauctions

Autor: Guhan Subramanian

Número de páginas: 256 páginas

Fecha de lanzamiento: October 4, 2011

ISBN: 0393339955

Editor: W. W. Norton & Company

Dealmaking: The New Strategy of Negotiauctions por Guhan Subramanian

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Guhan Subramanian con Dealmaking: The New Strategy of Negotiauctions

Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his hybrid theory. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal.

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